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I am often asked: “What do you do for deer hunting scent control”? I thought I would post a quick article on what I do. The first step of my scent control regimen is to make sure my clothes don’t stink out in the woods. I buy a scent freeRead More

When I claim the Best Deer Scent 2019, I do not do so lightly. We are launching our newest synthetic scent, Lucky 7 Synthescent Whitetail Deer TRAX and it may very well turn out to be the best deer scent in your arsenal. Our new Whitetail Deer TRAX is  madeRead More

What is the best deer attractant for 2019? We have covered some of this before, but I know a review is always beneficial. For the over all population of deer hunters, I do believe most will do very well using our SYNTHESCENT line of synthetic deer attractants in 2019. WeRead More

I am going to defend myself right out of the gate. It has been an odd year. With the cool Wisconsin weather, long time lake patterns on my favorite lake are not sticking to the norm. The weedlines are changing dramatically. As they have died off rapidly, oxygen depletion seemsRead More

Early bass fishing can be pretty easy. They are generally shallow and easy to see. Bass are on the beds, attacking everything that moves. Pick a lure, put it near a bed, and you can catch a bass. The action is fast and it can be a lot of fun.Read More

It is spring, right? The weather just will not cooperate with my bass fishing plans. Every weekend is cold, windy and rainy. Water temps in the low 50’s opening weekend really had the bass in a bad mood. They were in shallower water, but they were completely buried in theRead More

We have been quiet the last few weeks. But we have not been idle. While we are in the lull between fall hunting and spring turkey season, we have kept busy finalizing a new liquid fish attractant that will definitely take the industry by storm! Why is it different? BecauseRead More

In most cases, no one would ever accuse me of being a brand loyalist. For cars and trucks, I have had Fords, Chevys, Hyundais, Buicks and even Suzukis. I have had everything from Hondas to Harley Davidsons and Mercurys to Evinrudes. I have had the same variety in my trailRead More

Deer hunting is over. Bass fishing won’t open until May. What is a guy supposed to do with this downtime? It is time for making plans. First, once we get some decent temps again (very cold weather right now), I do plan to do a little ice fishing. I likeRead More

Licking Branch Scent? Most hunters know that deer communicate with each other using scent. They have long used real urine (although synthetic scents are becoming more important) as a cover scent and as an attractant. Doe in heat lures are popular during the rut and can be quite effective. WhileRead More